Crowded Wisdom

Task 1

You’ve all seen those advertising banners on the Internet… they can be found on most webpages and they advertise all manner of products. What you may not have realised is that these banners are standardised to a handful of recommended sizes. These sizes - measured in pixels - are specified by the Internet Advertising Bureau, who publish the official size list.
The most common sizes for Internet advertising banners can be seen in the graphic below (click to enlarge).

• You have been asked to design a series of internet advertisements to promote general tourism to Prince Edward Island. The client has provided you with a series of photographs taken around the island, which you will use as a basis of the artwork for your advertisements. You may change, modify, adapt, blend, mix, slice, layer, or use these photographs in any way you see fit. These images will be available on the school Y: drive.

• You will also need to come up with a slogan or catchphrase to promote the Island, and this slogan, along with the words “Prince Edward Island” must be included somewhere in your advertisement. You may add any other text you wish, so long as the above minimum criteria is met.

• You must create at least 10 different graphics, using at least 3 different standard banner sizes. Your graphics need to be visually related to each other (ie, so they form a “set”, with common identifiable features that tie them together as part of the same advertising campaign.) You may create more than one “set” of graphics providing that you meet the above criteria. (ie, you might have two sets of 5 graphics, or three sets made of 3+ graphics, etc)

• The advertisements should be designed to encourage general tourism. Both the island name and your slogan should be clearly communicated in each advertisement. The client is looking for creativity in design, strong communication of the island as a tourism destination, and a consistent visual look and feel for each ad set.

• Finished images are to be created at 75 pixels/inch and saved as jpg or gif files. Upload the finished images to your blogspace, combining each set into a different post.

• The finished work must be posted by midnight on Friday September 29.

Any questions, please ask in the comment section below. Good luck.

Mr B