Crowded Wisdom

Well your Internet advertisements for Prince Edward Island’s hypothetical tourism campaign are coming along nicely!  Plenty of good original ideas there, and considering you had some fairly tight restrictions, you’ve all been quite clever about developing these graphics.

BUT…

The hypothetical tourism office just rang and said they’ve been so impressed with your work that they’d like you to develop an extra piece for them.  Here’s the brief…

Tourism PEI want you to also create a fullpage magazine advertisement for the next issue of Maritimes Monthly.  The purpose of the ad will again be to promote tourism on the island.  Like the banner ads, the magazine advert also needs to include the text “Prince Edward Island” and your slogan in readable text somewhere in the ad.  This time, because you have more space to work with, you can add extra text of your own if you think it will help deliver your message.

You can resuse the photos provided to you in the original web banner brief, or acquire more images if you wish.  They must however be of high quality.

The size of the print advert will be 210mm x 297mm (A4).  Because you are creating a design prototype for print you must work at 150dpi resolution.  Please check you use the correct settings for these files!

It is suggested that you use a combination of photographs, imagery, text and also “whitespace” to design an eyecatching and creative advertisement.

Save the finished image as a full size TIFF file in your H: drive.  Also, save a reduced size JPG copy of the file at 450 pixels high, 75dpi and upload it to your blog in a new post, along with a personal evaluation of the image outlining it’s main design features.